The Gift of Fear is hands down the best book I've ever read. ; The Guide on how to improve your sleep, productivity, exercise, nutrition and overall life with the help of science, nature and technology. At 98 years of age George decides to learn to read. There is a reason he is as successful as he is and he lays it all out in this book. "How to make one hell of a profit and still get to heaven" by Lynne Twist Mindset: The New Psychology of Success It's well-written, engaging and a surprisingly breezy read. The People Code by Dr. Taylor Hartman is amazing for understanding people’s personalities and what drives them. One that I'd recommend is 'Peak: Secrets from the New Science of Expertise' which comes from two researchers studying what goes into becoming an expert. It'll keep you occupied for a while and teach you about a ton of psychological things in a very beautiful way. Really interesting look at life on the home front in WW2, and how gender roles were rapidly changing at the time. A Random Walk Down Wall Street is one of the most interesting books on the stock market I’ve ever read and I heartily agree with that recommendation. I think you'll find it resonates with your message of getting out of "marketing tactical hell" and focussing on the few actions that will lead to big wins. Just listened to the audio book and found it fascinating. Rogue Warrior – autobiography of the man who founded SEAL Team Six, Yes there are few books you must read. It explained so much of how my siblings and I all reacted differently to our parents' divorce. 2. As someone who's worked in sales and marketing for over a decade, this was the most thought provoking book I've read on connecting with important people in my life. As the story unfolds you see how generations have lived (and died) because of these beliefs, and what they'll do when someone challenges them. Psychology: "Heal Your Mind, Rewire Your Brain", "The Secret Teachings of Plants", "Not in His Image". Mate – Tucker Max, Geoffery Miller. He is bizarre and amoral. The Reluctant Fundamentalist by Mohsin Hamid, Don't Let's Go to the Dogs Tonight by Alexandra Fuller, For Whom the Bell Tolls by Ernest Hemingway, When a Crocodile Eats the Sun by Peter Godwin, Coming Through Slaughter by Michael Ondaatje, We Need to Talk About Kevin by Lionel Shriver. – Eye opening stats to begin the book: 88% of all men commit homicides and men are 6x as likely as women to commit suicide & are less likely to seek help. By the way, the Burton Malkiel book from your list is a great piece of work. The Luxury Strategy provides a fascinating look into building luxury brands such as Ferrari, Armani, Louis Vuitton, and Ralph Lauren. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by M. Manson Things kids like. This book works at a personal level as well, to help you pivot to a place of fulfilment and satisfaction. However, if you prefer to get them from the library, I won’t judge. Just read it. – Anatomy of Peace by The Arbinger Institute "THE SOUL OF MONEY: TRANSFORMING YOUR RELATIONSHIP WITH MONEY AND LIFE" Here are 50 I recommend. These same lessons helped Catmull propel Pixar from a small animation studio to a household name. How Emotions Are Made: The Secret Life of the Brain by Lisa Feldman Barrett. Great book on parenting. I have a category 4. The father of American psychology. by Steven Johnson, 17. Positioning the Battle for Your Mind by Al Ries and Jack Trout…still relevant over 30 years later. I re-read it annually on Graham Cochrane's birthday because he inspired me to read it the first time. Under the miscellany category (nutrition and disease prevention): https://www.amazon.com/Millennial-Reboot-Generations-Playbook-Professional-ebook/dp/B01MXPMV9J/ref=sr_1_1, "Gulag Archipelago" – aleksandr solzhenitsyn While I don’t necessarily agree with the entire book, the ideas presented between its covers are downright fascinating. https://www.amazon.com/80-20-Sales-Marketing-Definitive-ebook/dp/B00CGNRVHE/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1509726602&sr=1-1&keywords=80%2F20+sales+and+marketing, I've read quite a few of those books, both of yours obviously, and I love that you included Hillbilly Elegy. Bookstores are great. Like, I dunno – index funds. but it encapsulates why it’s pointless to try to please everyone all the time(I'm sure you can relate :). Aronson, the co-author, guest-lectured at Stanford and his class was one of the most thought-provoking ones I ever took. Yep, I’ve read (or re-read) all of these this year. I tried to take notes and had to stop because the whole damn book is worth noting. And other favorites: One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. I need your urgent response if you are interested. Because he`s not a manager, who has never been an entrepreneur by himself. I am sure the word iconoclast was invented just for him, 'Thinking, fast and slow' by Daniel Kahneman. by Chris Voss, 24. It has me questioning things I've held true and also looking more carefully at points of view I previously found remote and alien. One part bodybuilding guide. I used to get pissed whenever someone mentioned spirituality. Monster – Autobiography of Kody Scott – an LA Gang member and his life story was interesting to learn more about gangs and life in prison, etc. Stu breaks down how he's connected with important people. It was an interesting read about both psychology and success linked to cultural groups. Execution – Larry Bossidy and Ram Charan These are my recommended books for you (all in Miscellaneous): – Just Kids – Patti Smith (about being an artist) High Output Management (1983) – The best management book hands down because it takes a systems approach to understanding and improving business processes. Since the pandora box is already opened I'll also recommend Jeffrey Miller's The Mating Mind: it's a brilliant exploration of the gap of every human behaviour non strictly survival-related and Darwin's theory. It's amazing and fascinating and inspiring. one singularly attuned to the sensibilities of his generation . Audio. Something about the number 4 and the substantive descriptors. Simplicity Parenting – hands down favorite parenting book so far. 3. Fight Club by Chuck palhanuik Peter Elkus is an opera singer who teaches master classes helping singers on their path to mastery. A great, thrilling book with lots of war stories, scientific insights and valuable advice. The Intelligent Investor – Investing classic from Warren Buffett’s mentor and founder of modern investment analysis, Ben Graham Awesome book taking the lessons learned on the battlefield and applying them to the boardroom. It put me on a path of learning and doing! 4th Century AD. Surely You’re Joking, Mr. Feynman And concious beliefs too. The story of how Bill Walsh took his advanced leadership concepts and transformed the San Franciso 49ers from the worst franchise in sports to a legendary dynasty. If you can get past the 18th-century English, it is so up your alley! The Four Agreements by don Miguel Ruiz – game changer on personal responsibility and mindset Here's my five recs you don't have on this list! there different than most of the list but short and sweet. How to write and publish your own ebook – Joe Vitale One great one to add to the list is Sheryl O'Loughlin, the former CEO of Clif Bar who now heads up REBBL. 1. If you like A Return To Love I think you need to dig into A Course In Miracles which is a beast but I think worth it. https://www.amazon.com/Empires-World-History-Politics-Difference/dp/0691152365/. This is another kind of dense read, but so worth it. One of my (new) favourite books I read this year was "Reinventing Yourself: How to Become the Person You've Always Wanted to Be" by Steve Chandler. :-))). The republic (Plato) But I want to know why those who disagree with me think what they do, and to apply some of the knowledge Scott Adams imparts in the parts of my life that have nothing directly to do with who I vote for. – Kevin Fedarko – The Emerald Mile – about a speed run on a dory through the Grand Canyon This is more of a scholarly book, in academic format, but worth the read. https://www.amazon.com/dp/B000MAH74K/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1, Principles / Ray Dalio At a time when he should be reaping the rewards of his hard work, he instead reflects on his life and the process and people that led him to this point. Interesting…. • Corduroy, by Don Freeman. Recommendations from Ryan Holiday for essential reads about war It is the childhood we all wanted but failed to get, read it , learn, and spread the word : ). .orange-text-color {font-weight:bold; color: #FE971E;}Ask Alexa to read your book with Audible integration or text-to-speech. His Website > http://www.unternehmercoach.com, For me the best entrepreneur / business books – with a few others – here in germany. It is about our abandonment of humanity’s great ideas for false security and mindless consumption. Great list, thank you, Ramit. Based on your "usual" topics I was a little bit surprised to see "The Gift of Fear" on your list. Put survivorship bias on your side. Value is worth receiving compensation for. At this stage you got quite a lot of suggestions to read for this week-end so here is one you can keep for the next weeks I mean weekS because it is the kind of book you sip like a good Cognac, not swallow like a glass of water. Uncommon Service by Francis Frei who teaches " we must dare to be bad in order to be great". Ken Iverson's Plain Talk: Lessons from a Business Maverick is a good follow-on read. Principles by Ray Dalio Turn The Ship Around!, by Marquet It’s a memoir from a German woman when WW2 ended and the Russians entered Berlin. A Gentleman in Moscow by A. I feel like many of these novels have insights into human nature that would be hard to express in logic or numbers or nonfiction discussion. Gretchen was one of our keynote speakers at Forefront