Now for a less optimal example: Really, what sells you… To help you get your creative juices flowing, here are some meta description examples for your inspiration. Stop agonizing over character count. Learn more about the difference between active and passive voice here. So as long as your content is useful for users and contains information that matches search queries, your pages will rank well in search. It makes clicking your blog post, product or web page the only practical action. Wikipedia doesn't write Meta Descriptions, because they couldn't do it by hand, and so they'd have to auto-generate them. Follow these tips to write description meta tags for your web pages. install WordPress locally? And, if you’re having trouble writing meta descriptions, you could get help from the best academic writing companies. The art to writing the meta description is a simple one, and one which the present day author may see akin to composing a tweet, with its strict character limit (156). Why it works: Bendigo Bank embraces its brand identify, reaffirming its ethos and values while also telling visitors why they’re different from other banks. Do you really want to grab your readers and lead them to your masterful copy? I typically write out meta descriptions for the core pages of my sites when I … They’ve put all this time into the content and crafting headlines yet let search engines pick up autogenerated meta descriptions or slap something together for the sake of routine. Before we dive headlong into the tips for writing extremely compelling meta descriptions, let’s first get a few “fast facts” out of the way first. So, if your result is far down at the bottom (or not even on the first page of results), you're already working shorthanded. Give them a clear benefit of clicking through and reading your post, if necessary. How To Write Perfect Meta Descriptions Meta descriptions may not directly affect rankings as much as other factors, but optimizing them for SEO you can often get a higher click-through rate. If the web page is for a specific product, brand or topic, put those terms and keywords at the beginning. So, yes– having a powerful meta description is very important. When you write your meta descriptions include a call to action ! The emojis as a nice touch and are eye-catching in search results. Final Thoughts of How To Write An Effective Meta Description. Have any questions or comments about optimizing for search results? Google confirmed it back in 2007 so let’s kill that myth right at the outset. Often search engines will highlight in bold where it finds the searchers query in your snippet. Search Terms. In 15.4% of cases, Google used the original meta description tag but added some text. Meta-descriptions play a big role in search results. This is something that digital marketers constantly neglect to focus on -- perhaps because they think it just doesn't matter anymore. Marketing automation software. I'd encourage you and others to read it. That's why it's so important to use descriptive words -- not unnecessary "fluff" words -- and do your best to connect with your target audience and let them know what they'll get from clicking through on your search result. That is the question. Why it works: For this article meta description, Wired teases readers, describing reddit as a former “dystopian Craigslist,” before going on to say it has grown up. Try not to click through, I dare you. XAMPP lets you run a website from your very own computer. Why is this bad? Or start the conversation in our Facebook group for WordPress professionals. 2. Adding a meta description can be as easy as filling out a box or inserting a line of code. Ignore Character Count… To a Point. How To Write Meta Descriptions Keep the length to approximately 135-160 characters. Adding a nice meta description to a page is very easy if you have a WordPress website. Be concise They help convince people to click on your result in the organic listings. I mean, who wouldn’t want to click through to find out more? A meta description is not a ranking signal, and keyword stuffing within the body of the content doesn’t help with ranking higher in search engines anymore. Its meta description thus focuses entirely on how it differs from “other search engines.” And as such, anyone who sees this text listed in search results will know exactly what makes DuckDuckGo unique. ... Write it as if it was for a kindergarten kid. Write like a true salesperson. In the same breath, it describes what this page is about. Should you fail to put in a meta description for the pages you want to rank for, Google will display a snippet of text from the first paragraph of your page. How to Write Well-Optimized Meta Descriptions. The search results UI is a very dynamic place, seeing changes there is not unexpected. Make sure it’s relevant to the page. If you do that, the snippet editor will open. ... There’s plenty of space on the internet for everybody. The simple science of writing meta descriptions that work. And again -- I'm saying it again because it's important to reiterate this point -- stuffing keywords into your meta descriptions won't do you any good. How To Write A Meta Description That Gets Click-Throughs I feel sorry for meta descriptions. So when you write meta descriptions, you need to optimize them properly to get the best results. You can see that in all the above examples the meta description of the blog is attractive enough to force a user to click on the link. Stop agonizing over character count. Writing a meta description for long tail keywords is tricky where you need to cover every aspect of the query pertaining to relevant searches done by the visitors. Now what salesperson would miss out on that opportunity? Why it works: Explaining a complex new story can be tough when you only have 160 characters to work with. • Create a compelling description using relevant keywords. Some meta descriptions are spammed with keyword-stuffed content -- this is bad, and probably stems from an old-school understanding of SEO. Meta descriptions are the little snippets of text that you see in search results when you’re scanning them. The Title tag is like the headline, and the meta description is the subhead. The entire field of SEO writing is built on best practices, not on concrete, foolproof rules, so you can’t just churn out meta descriptions robotically based on a … That way, if you end up going over 160, it’ll be easier to trim characters off the end of the description, since they’ll be less important. Here's an added complication: Google doesn't always use the title tags and meta descriptions that you set. You’ll need to explain what the page, post, or other element is about, in a clear and concise manner. How to Write Meta Descriptions for SEO. Because Google measures CTR rate, they might. The image below shows you the basic anatomy of a search result, including where the meta description fits in. That's not helpful. I see writing meta descriptions as a legitimate exercise in effective sales copywriting. Be unique and interesting. Use Benefit-Driven Copy. Writing a meta description that is compelling enough to grab attention and get click-throughs isn’t easy. Share them below! Meta descriptions are the short snippets that appear on search results pages like Google and Bing. The Moz study, which examined 70,059 original meta description examples, also discovered that: In total, Google used all or part of the original meta description in 55% of cases. It will also cover how they can help you get more potential users clicking through to your site and show you some examples of other meta descriptions out there. allow you to tell search engines more about the content of your posts and pages Or… Google might just use your existing meta description. The way you write a snippet for a blog post, homepage, and product page varies quite a bit. It should do everything possible to drive someone to make that decision and click. Make sure you convey value to the reader. You may unsubscribe from these communications at any time. Meta Titles. Hello, high CTR! The main reason to write a blog description is to explain your users what your blog is about. Why it works: For a company that is basically a taxi service, Uber manages to slip in some aspirational words, explain what it offers to drivers, and what it offers to riders, all in 160 characters. Your meta description needs to clearly describe the BENEFIT someone will get from your page. So what exactly is a meta description? That’s where meta descriptions come in. I could tell you that, across the entire data set, the minimum length was 6 characters, the maximum was 386, and the mean was about 159. It should do everything possible to drive someone to make that decision and click. Let me show you how! Why it works: With the end of the financial year fast approaching in Australia, Hunting for George has done the smart thing and updated its meta description accordingly. Here’s exactly how to write SEO-friendly meta descriptions. Meta Descriptions: Fast Facts. To write a good title, description or CTA you need to really know what the website is about. We provided some careful and thoughtful advice about all this, when we were asked in December. Better yet – it’s also surprisingly simple to create a WordPress blog. I pulled all available search snippets from the MozCast 10K (page-1 Google results for 10,000 keywords), since that's a data set we collect daily and that has a rich history. This article will help you dive into exactly how to write meta descriptions, optimize their length and include them in your HTML. There are some key elements to ensure you feature: 1. And since search engines show these summaries in lists of results, writing a good meta description is vital for SEO, as well as for enticing users to take a look at your website . Follow these tips to write description meta tags for your web pages. Here's how you can write meta descriptions that are clear, helpful, and stand out to searchers. Self-plagiarism is always bad: Write each meta description from scratch. There are four important things to bear in mind: #1: Character limit. It’s short, sweet, and creative, telling visitors they’re in for something fun if they click through. Writing Meta Descriptions for Specific Pages. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. Write a short sentence previewing the content or telling the searcher why they should read your post. This is the best example of a meta description with good length. Let’s get specific! However, it’s just as important to understand how to create effective descriptions that produce results.Each meta description you write should be a short summary of whatever content it’s attached to. While meta descriptions are not a direct Google ranking factor, the can affect a page's click-through rate and thus improve search rankings. These descriptions need to focus on providing clear and concise copy about your webpage, so avoid overusing terms simply because you think it's what your audience will want to see. Include your primary keyword and other important keywords as naturally as possible. In 51.3% of cases, the display snippet perfectly matched the meta description tag or fully contained it. When you write your meta description, use the first 120 characters to convey the most important information. https://t.co/l6VPzUvA6c pic.twitter.com/1bIPLLyqtQ, — Danny Sullivan (@dannysullivan) May 14, 2018. So what’s going on here? Writing great meta descriptions that entertain, have a call to action and tell us clearly what the page is about are hard to write – but these meta description examples below do it well! While I've laid out plenty of things you should do when developing and implementing meta descriptions, there are also some no-nos regarding meta descriptions you need to remember. But as Sullivan pointed out, the search giant doesn’t want people to focus on character count – they want site owners to focus on delivering what works for visitors. Generally, a meta description should be under 155 characters. Keywords: do make sure your most important keywords for the webpage show up in the meta description. Find answers, share tips, and get help from other WordPress experts. See all integrations. However, Google actually doesn't measure by characters -- it measures by pixels. https://t.co/O1UTyFeNfA, — Danny Sullivan (@dannysullivan) December 1, 2017. How to Write Meta Descriptions: The Easy Way. One such area is the meta description. (about three lines in the search results). WordPress Salesforce Integration Tutorial: Free and Paid Options... How Easy Is WordPress to Use? Meta Descriptions: Fast Facts. It doesn’t matter if you’re already a skilled SEO writer, or if it’s your first time optimizing a web page, you’ll learn the best writing techniques as you’re creating your own meta descriptions. Action-oriented language is ideal for call-to-action copy -- which, if you think about it, is exactly what a meta description is -- because it tells the reader exactly what they can do if they click. Why it works: Emotion sells, and Taco Bell nails all the feels in its meta description. Writing a good meta description is an art form, and one that’s often overlooked. Meta descriptions offer a glimpse into a page’s content, and are often the deciding factor for potential site visitors choosing between search results. Writing a really compelling one is extremely valuable in terms of driving traffic to your site and increasing your click-through rate. Have a question about how to write great meta descriptions? Here’s an example of what it usually looks like: Back in September 2009, Google announced that the text in meta descriptions and meta keywords doesn’t factor into its ranking algorithms for search. And while there is no perfect way to write a meta description, and it can vary depending on each business, these examples and best practices can inspire you to craft meta descriptions that will increase traffic and convert users. Writing SEO-friendly meta descriptions is a fairly easy task, and as long as you have a basic writing knowledge, you can easily optimize the description for each web page. Even so, writing a unique meta description for every page on your site is still very much worthwhile. The end goal is to convince and persuade the searcher to click through to your website. However, with so many claiming to offer the fastest WordPress hosting out there, how do you decide which company to use? Join now (it’s free)! Don’t forget that keywords matching the users query will be matched in bold and therefore draw the eye’s attention to your result and increase your chances of click through. In fact, according to a Moz analysis, only 35.9% of original meta description tags are displayed “as is” in Google search. brief snippet you see underneath a site’s title in Google’s organic search results The whole purpose of having a meta description is to tell the … But that’s not to say you should be spending all your time optimizing meta description. This meta description is concise, yet expresses its value to the reader — namely that it will help the reader to write compelling meta descriptions to increase their CTR. When you create your meta description – matching the page topic is critical. Here are some tips for writing a meta description for a few key types of pages. To write a good meta description and increase your organic search click-through rate: Put the most important information first. The techniques for crafting a meta description are similar at their core, but each type of page needs its own special touch. The reason we say 155 characters is to give marketers a benchmark to abide by. Meta descriptions often contain the keyword you’re trying to target. Brand message/strap line. But if you're not putting effort into your meta descriptions, you could be missing out on good website traffic that can bring in lots of new leads and customers. The first sentence clearly explains the page’s value while the rest of the description provides a call-to-action for LinkedIn. Consider starting your meta descriptions with verbs like "Learn," "Discover," or "Grab,", and follow it up with specifics of what exactly they'll get if they click. However, the meta description has a big influence on your potential customers. For a given SERP, there's only a certain amount of people who will scroll down to the bottom of the page and click a result there. A meta description is an HTML attribute that provides a concise summary of the webpage. Here's a complete basic idea to write good meta description for SEO. These are the 130–160 character descriptions of your website that appear directly under your website link on Google search results. Be specific of what you are offering: While writing meta description, be specific about the content of … We're committed to your privacy. If there's a search keyword in that text, it'll be bolded. Keep in mind that these meta description guidelines are just that: guidelines. If you want to write a meta description, you should click on the “Edit snippet” button. A meta description is a little description that appears on search results and lets people know what your page is all about. Why it works: reddit not only includes its company mantra – the best of the internet – in its description, but also provides a clear explanation of what it provides, along with the word “you” at the end for an added personal touch. It's not your imagination. Basically, Google may choose to overrule the meta descriptions in the HTML of your web pages if they don’t adequately answer a user’s query, instead, using a snippet from your page that provides a better match for the query. Please bear with me! Your meta description needs to clearly describe the BENEFIT someone will get from your page. You can customize them to better describe each page, drawing in new users and making your search results stand out from competing websites. These descriptions appear under the title of a page. You'll see them in a page's code as